Showcase Sessions

Comment l’industrie manufacturière allemande crée sa documentation technique avec ST4 DocuManager
SCHEMA Group & Antea

Pour réussir sur un marché global, les industriels doivent être flexibles, offrir des variantes adaptées, être présents sur de nombreux marchés, etc. Tous ces challenges ont un impact sur la présentation de l’information technique associée au produit. 
Que ce soit pour localiser la documentation en trois douzaines de langues, gérer les variantes à différents niveaux de granularité, publier de manière efficace vers différents canaux de sortie, sans être perdus dans les détails du XML, ST4 Documanager offre de telles fonctions, et bien d’autres, dans une solution de documentation technique prête à l’emploi. 
A travers une présentation live, vous découvrirez comment plus de 300 industriels allemands et suisses utilisent de manière quotidienne ST4 DocuManager pour:

  • Modulariser les documents de manière simple et efficaces
  • Gérer des variantes à différents niveaux dans cette architecture modulaire
  • Localiser dans de nombreuses langues
  • Publier de manière efficace, sans langage de scripts, dans différents formats
  • Intégrer MS Word en tant qu’outil de rédaction, dans un environnement 100% XML

Philippe Zingoni

Philippe Zingoni est Responsable Technique Avant-Vente chez Antea. Ingénieur chimiste, il s’est ensuite orienté vers les technologies de l’information, en tant que formateur et consultant technique. Après avoir travaillé en tant qu’ingénieur Normalisation à l’AFNOR, il a rejoint Antea en 2002 en tant que Consultant technique et formateur, avant de devenir Chef de projet puis Responsable du Service Technique. Ses responsabilités au sein d’Antea s’appuient sur une expérience concrète de plus de 10 ans dans la mise en place de systèmes documentaires avancés et sur une solide expertise technique et métier de technologies telles que SGML, XML, CGM, SVG, PDF, 3D et de spécifications telles que ATA iSpec 2200, S1000D et DITA.

SCHEMA a acquis une expertise unique en travaillant depuis plus de 15 ans avec plus de 300 clients industriels dans le monde entier, comme Siemens, Bosch, Philips, Daimler, General Electric, Toyota, MAN, ABB, Lufthansa, Bombardier, Agilent, Sagem, Ericsson, Carl Zeiss, Voith, SEW Eurodrive, Nero, INA Schaeffler, Doppelmayr, etc.
The Renaissance of the European Industry – Industry meets Luxury
OMNIA Group (S.r.l.) & Patric C. Auner Int. Sales Consulting

The economic importance of industrial activities in Europe is much greater than suggested by the share of manufacturing in GDP. Industry accounts for over 80% of Europe’s exports and 80% of private research and innovation. Nearly one in four private sector jobs is in industry, often highly skilled, while each additional job in manufacturing creates 0.5-2 jobs in other sectors. The European Commission considers that a strong industrial base will be of key importance for Europe’s economic recovery and competitiveness.
Overall, EU industry has proved its resilience in the face of the economic crisis. It is a world leader in sustainability and returns a EUR 365 billion surplus in the trade of manufactured products (EUR 1 billion a day), generated mainly by a few high- and medium-technology sectors. They include the automotive, machinery and equipment, pharmaceuticals, chemicals, aeronautics, space and creative industries sectors, and high-end goods in many other sectors, including food.

Learn from best inclass:

Luxury - what we can learn from “best in class” companies:

Brands still want to grow as well as maintaining their distinct market niches, as this is what earns them a profit. The world is in constant motion.
Commerce is changing globally. Today, customers around the world are constantly updated on market dynamics and look for useful information in their language.
Customers place their trust in those companies who not only provide translated content in real time, but offer a more convincing product experience.
Powerful emotions play an important role in maintain a brand’s exclusivity e.g. in the luxury goods industry. Describing a luxury vehicle as an haute couture gown, designed and crafted in the atelier of the car manufacturer is a compelling message, which could lose its impact once translated into other languages.


The luxury industry has never catered to such a diverse range of consumers, who expect brand experiences on an individual level, regardless of their wealth, age, culture or location.


Luxury is no longer just ‘Made in Europe’ for western tastes, but personal interpretations of luxury – based on values, culture and beliefs – will play a far more important role in consumption in the future. In China, we are witnessing the rise of domestic luxury brands, as European brands return focus to their own provenance and heritage.

Italian and French brands are well ahead of the competition, Germany leads for high tech
In Europe, Italian brands have secured a large stake in the luxury goods segment. Their market share has risen from 21 percent in 1995 to 24 percent today, meaning they are hot on the heels of French brands, whose market dominance stands at 25 percent. Taken as a whole, however, French companies are still the driving force of the industry. Today they represent 29 percent of the market; in 1995 this figure stood at just 25 percent.

Germany is ahead for high tech products:
For the 3 famous luxury car brands, Mercedes, BMW and Volkswagen’s Audi, have become ever more dominant as emerging-markets growth has expanded global demand for premium cars.
Be prepared for an interesting journey through Europe! And learn from best-in-class.
A bientôt!

Speakers: Patric C. Auner and Frank Erven

Patric C. Auner has extensive experience with large, international businesses in B2B marketing and sales. He graduated from the Universities of Saarbrücken (Germany) and Berkeley, San Francisco, California (USA).
During his more than 25 years in many different roles and functions across Europe, Mr. Auner has worked for companies such as Peugeot, ADAC, Deutsche Bank AG, Xerox Global Services and CLS Communication. Mr. Auner’s primary expertise is in organization, processes, and technology improvement for sales and marketing operations.
He is the founder of an international consulting company based in Frankfurt, the international hub for Germany. Patric C. Auner International Sales Consulting focuses on translation and localization services and acts as an ambassador for foreign SME’s in Germany as well as a consultant and service provider to large organizations.

Frank Erven
is a language technology consultant who supports industry customers as well as LSPs. He graduated from the University of Antwerp (Belgium) as a translator and studied at the University of Hildesheim (Germany). Frank's services include implementation and roll-out support, localization process development, user support as well as individual training and coaching.
Over the years, Frank has teamed up with a number of market-leading industry enterprises, helping them to integrate translation management and authoring support technology in corporate structures and complex application environments.

boasts 30 years of experience providing multilingual translation and localization services to global “best in class” companies. OMNIA does manage every step of the content lifecycle, from technical writing using Controlled English, to translation, DTP and multi-mode publishing, enabling customers to successfully deploy technically accurate and culturally sensitive content in the global marketplace. OMNIA’s sales operations for central Europe are partly outsourced. The company is present in 7 countries over the world and translates more than 200 Mio. words per year using SDL, Across and Star (Transit) CAT-Tools and other “state of the art” technology.

Optimizing contractual document deliverables creation and management, for complex installations
euroscript addresses herein the problem of creating and managing contractual document deliverables for complex installations designed and assembled using different sub-assemblies provided by third parties. Unlike a maintenance manual, for example, such deliverables cannot be produced as one-off documents and require implementation of an appropriate organization and new types of tools and services. euroscript shows how a pre-configured solution with a data model, classification plans, document management and archiving functions (for applicable or descriptive documents), massive import/export and update capabilities, revision and approval workflows and features for creation of operating documentation and other complex documentation deliverables can enable this problem to be dealt with efficiently.

Speaker: Olivier Wolff

Olivier Wolff is manager of Systems Integration activity at euroscript France and Product Owner for CMS in energy and facility sector. He earned his M.A. in engineering and computer at Centrale Nantes engineering school. His comprehensive professional experience includes consulting, selling, integrating content management and authoring systems in several  sectors (including manufacturing, energy, live sciences, aerospace) and in several fields (Web content management, document management, dematerialization, digital archiving).

euroscript is a leading provider of global content lifecycle management solutions, with a market presence in over 21 countries. Thanks to its employees’ expertise in the fields of consultancy, system integration, language services as well as content and document management, euroscript is able to help businesses worldwide to manage their content in a way more efficient manner.

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