Detailed Program - Day One

February 21st, 2013 - Day One Conference


GokulaOpening Ceremony



The State of The Technical Communication Industry: Difficult Challenges, Amazing Opportunities and Technology-Driven Trends

Scott Abel, The Content Wrangler

In this opening keynote presentation, Scott Abel, The Content Wrangler, discusses the results of the 2012 Technical Communication Industry Benchmarking Survey. Trends, challenges, and opportunities will be discussed, in addition to tools, technologies, and standards.


Gokula I

The Evolution of Technical Communication Processes

Tom Aldous, Acrolinx

In the couple of decades that I have been involved in the Technical Communication industry, there has been a very interesting migration of processes and workflows.
At first, simply creating our content in a word processor was a huge productivity enhancer. We evolved further by creating our content in standardized templates in a desktop publishing system. Lately consumers have adopted and adapted to a mobile content interactive experience using their new tablets and smart phones. Single sourcing content to these multiple devices in an automated fashion is the current "holy grail", but which approach is best? The current question that is begging to be asked is, so what is next?

Gokula II                                   

Doing more with less - Rapidly authoring and publishing content anywhere, anytime!
Kapil Verma, Adobe Systems

Things are changing rapidly in the Technical Communications space with developments such as migration to structured/XML authoring, making content available on mobile devices (which are becoming more and more ubiquitous), engaging with the end user community, and a pressing need to do more with less! This means that today's technical communicators need to wear many hats to perform various tasks such as collaborative creation of intelligent content, content curation using end user feedback, and using responsive design to enable publishing to multiple devices and formats. Furthermore, in many cases, this has to be done with same or fewer resources. In this session, Kapil Verma, Sr. Product Manager, Adobe Technical Communications Business, will discuss how you can achieve these tasks with Adobe products and do them more productively. He will be showing several short demos as part of this presentation.


The history, present and future of the translation & localization industry in India and the synergy with the tech writing world

Sandeep Nulkar, BITS Private Ltd



Gokula I

Implementing an Enterprise Software Topology: Documentation Best Practices

Gururaj B.S., Oracle

In this presentation, Gururaj will introduce how to implement an enterprise software topology.  He will describe an Oracle case-study where a team of architects, developers, QA, technical writers produced a best-practices blueprint based on proven high-availability and security technologies and recommendations for an enterprise deployment.  This blueprint is referred to as "Enterprise Deployment Guide (EDG)" in Oracle. 

Gokula II

No Budget? Techniques for Getting Projects Approved

Brian Buehling, Dakota Systems

With the growing number of content management tools in the marketplace, one would think that it would be easy to justify using one of them to create and publish technical documents.  By now, most managers have been exposed to the benefits of creating technical documentation according to some agreed upon set of documentation rules. However, understanding the benefits of this technical approach and being able to justify the expense of implementing it are two different things. Many technical documentation managers are not able to articulate the long-term advantages of converting product information repositories to a structured CMS in order to build a suitable business case to get such a project approved. This workshop will outline the many cost savings and revenue generation opportunities created by managing product information directly in an XML-based CMS. After this presentation, attendees will be able to return their organizations with the tools to calculate the expected ROI on projects, estimate total project implementation costs, identify project risk factors and develop a strategy for presenting results.


Trends in Translation: From machine translation to India’s role in the global marketplace.
Vijayalaxmi Hegde, Common Sense Advisory

The translation and localization industry is growing at the annual rate of 12.17%. A boom in content production is only helping in the expansion of this US$33.523 billion industry. Attend this presentation to know about the make-up of the global language services market and the important features of the Indian translation market. Vijayalaxmi will also touch upon the role of machine translation in the language services market and the current stage of development in India.


What's new in Adobe RoboHelp 10 and Technical Communication Suite 4?

Vikram Verma, Adobe Systems

In this era of device explosion when the consumers have a variety of devices from varying screen sized phone, phablets, and tablets, it has been increasingly important for companies to offer user assistance to consumers anytime, anywhere and on any device. Moreover, as the attention span of the user is decreasing continuously, the need to enrich content with rich media is ever increasing. At the same time, as the technical content is becoming more and more complex, there is a need for the content development process to be based on robust collaboration workflows so that the technical writers can easily source and review content. And all this needs to be achieved with fewer resources!

In this session, Vikram Verma, Product Manager will discuss how you can deal with these challenges arming yourself with RoboHelp 10 and TCS 4. In this session, you will have an opportunity to learn about the recently launched RoboHelp 10 & Technical Communication Suite 4 version and what's new in this release, with several hands on product demos. You will also see how you can leverage the product's new capabilities to create rich content, collaborate efficiently, distribute content to a wide variety of devices; and be more productive in your daily activities.


Gokula I

Internet of Everything (IoE) - An Opportunity for Innovation

Akash Dubey and Anu K, Cisco Systems

Today there are more things connected to the Internet than there are people in the world. In the very near future, pretty much everything you can imagine will have a unique identity on the Internet.
Massive and scalable intelligent systems will connect stoplights to other stoplights, roads, satellites, cars and buses, giving cities the ability to manage traffic and mass transportation in real time. Cars will talk to other cars about road conditions. They will check our calendars and team with GPS satellites to get us places faster. And in an accident, they will file our insurance claims swiftly and painlessly.
This network of things is called "Internet of Things (IoT)" or "Internet of Everything (IoE)". It is clear that our industry too is being challenged by IoE, because devices with new form factors will start mushrooming on this rapidly evolving network. We, as technical writers, will see changes on many fronts: content format, structure, tools, and delivery. In fact, our job profile too may witness a gradual shift. 
In my opinion, we'll have a great opportunity to innovate, because innovation is the only way to stay relevant. So, let's discuss IoE and associated innovation opportunities. Let's find the answers together!

Gokula II

Leading the Change

Stefan Gentz, TRACOM OHG

The only constant is change – more than 2,000 years ago, Heraclitus did teach that. Has anything changed since then? Do we need professional Change Management? »Yes!« says Stefan Gentz, senior business consultant at TRACOM Germany. Manage the change or be changed. Stefan will discuss in this session what professional change management is and why every company needs it as an integral part of business management. He will give an insight to manager brains and what drives them to initiate (and approve!) change projects. He will explain why it's better to not misunderstand Change Management as Crisis Management. After this session you will know why so many change projects fail and even more important: How to lead the change successfully.


Supporting the Authoring Process with Linguistic Software
Prof. Dr. Melanie Siegel, University of Darmstadt            

This talk will focus on the possibilities for an author to support the authoring process. We will show how the tools can help to support the basic quality goals of technical documentation:

  • correctness
  • consistency
  • translatability
  • understandability



Adobe User Forum

This Forum was created specifically for participants with any questions relating to any of the Adobe techcomm products. 

Vivek Kumar and Rahul Dhaundiyal, Adobe Systems


Gokula I

DITA 1.2

Tony Self, Hyperwrite

Almost three years of work of the OASIS DITA Technical Committee has gone into the development of the latest version 1.2 of the DITA standard. DITA 1.2 introduces a number of innovations that open the door to powerful new features in authoring and publishing tools. Amongst the new 1.2 features are keyref (allowing link targets to be specific to the ditamap), extensions to the way in which content  references (conref) can be used, glossary and terminology processing, new learning information types, and constrained information types to simplify the authoring learning curve. In this presentation, we will review these new features of DITA 1.2, and other changes to existing features.

Gokula II

Changing the engine without stopping the car
Jang F.M. Graat

Even if you know that structured authoring and reuse makes perfect sense, the sheer volume of your existing documentation may keep you from making the transition that your documentation team desperately needs. Most companies cannot afford to start a full rewrite of their materials, and they cannot afford to stop production for months while the legacy materials are being converted and imported into a content management system. This presentation shows how a gradual migration of legacy materials into a structured authoring environment, and subsequent migration into a reuse system, is feasible when you use the right set of methods and tools.

Presenters of tcworld India conference 2013


How to find a good translation service provider?

Prof. Dr. Klaus Schmitz, Universtiy of Cologne

More and more companies cooperate with translation service providers in order to support maketing products in multilingual and global markets. But how can they find the right translator or translation agency for their needs, and how can the quality of the translation project be ensured? The paper specifies criteria for selecting the appropriate translation service provider and describes the basic phases of a translation project. It focusses on the co-operation between the client and the service provider to support high quality translation products.


Fast Descriptive Documentation Makes You and Your Customers Happy!

Oleksandr Reminnyi, 7 Red Lines Consulting Services 

Learn why software documentation becomes a routine task and how to improve the speed and interest of this process.
Tutorials CAN be created in minutes!


Gokula I

Smarter Education through videos and Social Media

Swathi Jain, IBM
Will video completely replace the text-based content in the future? May be the text-based content will always be around and relevant but the demand will decline as more and more people prefer to see videos. As an information developer how do we enhance our documentation delivery format to make them smarter by improving the user experience, usability and also contribute in popularizing the content and indirectly market the product? How about boosting our contents with videos and also publicize them through social media?

Gokula II

Publishing a Research Paper

Mak Pandit, Technowrites

The presentation will talk about the need, structure and contents of research papers. It will explain the process of editing and publishing the papers. Sample research papers will be studied and a review checklist will be shared.


Status of Translation Industry in India and Roadmap for Future

Ashok Bagri, Trans Infopreneur Inc.

This presentation draws upon Mr Bagri’s two decades of experience in translation and software L10n industry. Following topics would be covered: industry statistics, challenges faced by the industry, relationship between agencies and translators, career path for linguists (traditional and non-traditional jobs), CAT technology, roadmap for the future, among others.


Documentation Mangers' Forum

Don Biasotti, Oracle 


Gokula I

Customer Documentation for the Military and Aircraft Industries

Uwe Fabry, Cassidian

While the development of Hard- and Software for military and airborne products is an  exciting and glamorous job, generating Technical Documentation is a difficult and tedious one, which is very often carried out at the end of the product development process. Little money and tight schedules, low levels of motivation but tough customers and strict legal requirements are the basis for a "make or buy" decision of Technical Documentation. What are the key success factors? Are there synergies which can turn, some otherwise failed project, from red to green? »Yes!« says Uwe Fabry, commodity manager at EADS Deutschland GmbH, Germany. Dealing with the procurement of Technical Documentation within commodity sourcing, bundling needs, focusing budgets and pooling suppliers, are some key success factors among others for this sourcing cluster. Uwe will describe the sourcing processes in this session for the procurement of manuals such as system handbooks, maintenance and service manuals and illustrated parts catalogues for military and airborne equipment.

Gokula II

Success in Technical Communication

Talk show with Directors and Entrepreneurs


360 Degree View of the Translation and Technical Writing Industries

Panel Discussion

Documentation Mangers' Forum

Don Biasotti, Oracle