Presentation Descriptions

Technical Communication As A Business In Europe
Dr. Michael Fritz, tekom/tcworld, Germany
Due to the different challenges of our globalized world, technical communication has become more and more a success factor for European companies. There are legal requirements, technical challenges, needs of the different world wide audiences and educational standards that have to be met. Thus said, technical communication creates a very challenging and profitable business environment that offers career opportunities for many people. In his presentation, Michael Fritz will give some insights into the current state of technical communication in Europe.

Changing the engine without stopping the car
Jang F.M. Graat, Adobe, Netherlands
Even if you know that structured authoring and reuse makes perfect sense, the sheer volume of your existing documentation may keep you from making the transition that your documentation team desperately needs. Most companies cannot afford to start a full rewrite of their materials, and they cannot afford to stop production for months while the legacy materials are being converted and imported into a content management system. This presentation shows how a gradual migration of legacy materials into a structured authoring environment, and subsequent migration into a reuse system, is feasible when you use the right set of methods and tools.

Augmented Reality in Technical Communication:  Expertise delivered on the spot
Stéphane Arnaud, euroscript, France
In the after-sales domain, effective technical communication is crucial. Its conciseness and availability determine if an industrial system can be accessed and maintained correctly. Therefore technical documentation is a key element in each manufacturer’s maintenance procedures. However, the production of such maintenance documentation often implies a significant investment from the operator.
In case of incidents, the mobilization of experts is often required. If this happens, the repair time and the related costs can quickly have a very negative impact on the entire operation.
Modern augmented reality solutions offer an operational opportunity for manufacturers to provide expertise on the spot at any time: combined with modern communication technologies, Augmented Reality allows experts to connect remotely with the maintenance staff and intervene in real-time.  Remote expertise solutions allow experts to run complex maintenance operations through multimedia tools without the need to travel.

Post-Editing from a LSP Perspective
Françoise Bajon, Version Internationale, France

Machine Translation definitely helps clients reduce the time for releasing their multilingual communication. It obviously also reduces budgets. The challenge of course is to maintain the quality of the translations. That is why  the Machine Translation/Post-Editing approach in conjunction with implementing adequate processes can only deliver its full ROI if it is carefully handled right from the outset.
This session will give recommendations for producing source text more likely to give optimum results in Machine Translation. Examples of common mistakes will be provided to show the impact they can represent in the Post-Editing phase.

How to successfully manage global technical documentation in a "Big Data"  world
Louise Harrison, SDL, England
The amount of information being published today has grown exponentially since the explosion of the Internet era. According to a study by IBM, each day, we create 2.5 quintillion bytes (or 2 extrabytes) of data across a variety of sources – documents, pictures, videos, social media sites, emails to name a few. To put that into perspective, in 2003 only 5 extrabytes of data existed. As technology advances, the need to have more  information has resulted in the need to cope with more data in varying formats, at unprecedented speeds.
To manage this “Big Data”, enterprises require a combination of technologies, tools and processes that can be deployed economically. This presentation highlights how to get your technical contents across the multitude of channels and languages you need to.

How to Manage Successful Technical Communication Teams

Participants will be divided into groups and lead discussions on team management.

The topics include:

  • Hiring & integrating & training of (new) team members
  • Successful outsourcing strategies
  • Managing international teams - Chances and challenges
  • Designing efficient content creation processes for TC teams
  • Quality management in TC teams
(Please select one upon registration)

Open Discussion for Creating Value from Technical Contents

(Panel Discussion with Cedric Lemarchand, GE Healthcare, France and Stuart Culshaw, IBM, France)

Moderated by: Marc Lestrande, euroscript and Dr. Michael Fritz, tekom

Industry experts weigh in on the discussion regarding technical communication.