tcworld China 2016


Presentations and Workshops

Day 1: Presentations

Intelligent Information
Dr. Michael Fritz, CEO, tekom / tcworld GmbH, Germany  
In the age of the Internet of Things and Industry 4.0, “Intelligent Information” is the next evolutionary step technical communication professionals will be taking. The focus is no longer set on the creation of information for users only. In the future, technical communicators will deliver the information needed in a use-case based, individualized way to increase user experience, engagement and satisfaction. The underlying technology is the intelligent use of metadata to create dynamic content delivery for all relevant output media. In his presentation, Dr. Michael Fritz, the CEO of tekom, will be explaining the ongoing paradigm change and how technical communicators can master the upcoming changes. 
Content Strategy in Technical Communication
Sarah O'Keefe, President, Scriptorium Publishing, USA
Until quite recently, technical communication meant extracting information from research and interviews, organizing that information, and presenting it as a printed document (or later, PDF). But now, we can deliver information in many ways, including web sites, videos, tutorials, walkthroughs, help systems, and wikis. Furthermore, technical communication is now presented side by side with other information—such as support articles, e-learning, training materials, and white papers.

Content strategy helps us make order out of the chaos. Establishing a content strategy means a rigorous assessment of information types, information delivery options, information development strategies, and content integration possibilities across the organization.
Beyond Words, Some Beliefs About Great Technical Content
Frank Closset, Product Management Director, SDL plc

It’s not enough to simply publish the same documents you’ve always delivered in the past. The potential of structured content goes much further. You need to move beyond PDFs and deliver multichannel and personalized documentation.

Companies now want to transform their publications into high quality customer touchpoints to support larger customer experience initiatives beyond technical documentation. Customers want content that will guide and assist them, they want videos directly integrated with and complementary to written material, they want to solve problems on the go, from their mobile devices. 

Terminology Management – How to Get Started
Angelika Zerfass, Consultant and Trainer at zaac, Germany
Although terminology is the foundation of text creation and translation, the management of terminology very often does not start with the creation of products or documents. Only when there are misunderstandings or questions from clients or translators or when there are inconsistencies in product documentation does the need for terminology management become apparent.
Once you start to set up terminology databases and lists you will see that terminology work is a never-ending task and can easily get too big to be handled efficiently. In the end, the great terminology project is abandoned, sometimes because of the cost, sometimes because of the lack of human resources, sometimes because the scope was too large.
In this presentation we will look at how you can get started with terminology work, by collecting what is already there and expanding on the available data in a sensible way so that the project does not get too big to handle. We will also discuss the differences in collecting terminology for European and Asian languages.
The Future is Now – How Technical Documentation is changing to Technical Communication
Stefan Gentz, Adobe Worldwide TechComm Evangelist
In this presentation Stefan Gentz will talk about the change from Technical Documentation to Technical Communication and what this means for technical writers. Today customers interact with technical content in completely new ways and customer expectations have changed dramatically. The quality and delivery of technical communication has a strong impact on the brand recognition and can have both positive and negative effects. We need to rethink how and where we deliver technical content to customers and how this affects business. 
The era of digital information dissemination and authoring for augmentation
Andrew Head, Business Development Manager, Semcon Product Information UK
Industry demand for Augmented Reality (AR) solutions grows by the day, and technical communicators are facing a challenge to provide this new rich media. So, how does an author create Is AR? Is it a new content type, is it a new system, is it new software or is this a whole new science?

Semcon will explore the technology, processes and purpose of creating content for AR distribution. By sharing examples of how content is authored in a Content Management System, and how cloud content distribution platforms are the enabler for AR technical communication solutions. 
Can’t see it? Augment it!   
Practice on Building Intelligent Content and Dynamic Publishing
Li Zhenzi, Senior Information Architect, Huawei Technologies, China
How to deliver the most relevant information to customers to meet their working scenarios, tasks and roles in a quick and an efficient manner has always been a problem that the Huawei documentation department is facing. Especially under the current situation, Huawei product models are becoming increasingly diverse, market segments are more specific and product delivery cycle is getting shorter, while customer’s requirements for usability, customization and user experience of technical information is growing. Huawei is facing the huge challenge on how to develop and deliver personalized technical information that meets user’s needs to customer efficiently and quickly.

In this situation, the Huawei documentation department began to research the relevant technique, tools and practice of intelligent content and dynamic content publishing in industry since 2014.   
We re-analyzed our metadata scheme that originally applied in our customer documentation, re-analyzed our customer personas, their working scenarios and their typical tasks, and then we optimized and re-defined the taxonomy and metadata scheme and implemented them in selected pilot product documentation. At the same time, we have been researching topic-based dynamic information retrieval, combining and publishing solutions that can be applied to the intelligent and dynamic content delivery. After two years' work, we gradually found a solution which is suitable for Huawei’s specific business and workflow. We have implemented the technical solution in several pilot product documentation deliveries and also received very positive feedback from customers. Our solution still requires further improvement, and also we need more customer validation to optimize the usability of the tool, but we think we are going in the right direction.

In this topic, I will share some of our practice on how we built our own dynamic content publishing solution from the process, UTA, intelligent content scheme and tool perspectives.

Day 2: Workshops and Tool Presentations

Workshop: Advanced DITA in the Enterprise
Sarah O'Keefe, President, Scriptorium, USA  
In technical communication, the justification for DITA relies on consistency, increased reuse, automated formatting, and more efficient localization. The transition into DITA requires strong management, and change resistance is common.

However, there is much more potential in DITA than cost reduction. Organizations can combine DITA content with information in a web CMS, a knowledge base, an e-learning system, or various business systems. Software connectors allow different systems to exchange information.

The emphasis is shifting to the business value of content. Using DITA as a foundation provides opportunities to add value throughout the content development lifecycle.
Workshop: Rule-Based Writing – English for Non-Native Writers
Ray Culp, Trainer at TCTrainNet

Surveys show that many non-native technical communicators want support in writing texts in high-quality British English or American English. These writers often admit that they are unsure of the actual quality of their texts. No wonder – many of them don't have access to a native English or American proofreader. Our workshop can help in removing this uncertainty and lead to greater satisfaction with the results of one's work. The workshop is based on TCTrainNet's module "Rule-based Writing – English for Non-native Writers". 

Workshop: A Good Dictionary Equals Half of the Translation
Peter Stumpf, General Manager, STAR Group, China

Terminology is seen by many as the building stones of the translation. Terminology management is crucial for successfully working on high-volume technical translation/localization projects. But terminology management cannot unfold its full potential without applying best practices. In the workshop we will take a look at best practices in terminology work, their practical application, quality control, and maintenance measures. And last not least, in the light of the recent amended advertisement law of the PR China, we will address some legal aspects of terminology work. 

Tool Presentation: Structured Content Management & Solution Demo
Frank Closset, Product Management Director, SDL plc

SDL Knowledge Center brings together structured content management, collaborative review and dynamic delivery to enable companies to easily create compelling and useful content, and manage that content through all the relevant touchpoints in the customer journey.

Tool Presentation: FrameMaker (2015 release)
Stefan Gentz, Adobe Worldwide TechComm Evangelist

In this presentation Stefan Gentz will guide you through the new features of FrameMaker (2015 release). He will dive into authoring with DITA and multi-channel publishing including 3D-PDF and Responsive HTML5 and Mobile Apps, show the new Microsoft Word import filter and explain the new typographic engine that enables global publishing including right-to-left languages like Arabic, Farsi, Hebrew, Thai and many more.

Workshop: Structured Authoring
Stefan Gentz, Adobe Worldwide TechComm Evangelist

In this Workshop Stefan Gentz will take you on a tour through structured Authoring. We will go from the first steps to understand the difference between “classic”, “unstructured” and  XML / Structured Content, create a small sample documentation based on DITA and get deeper into the various possibilities that intelligent content offers like audience-based “content tailoring”, target-device specific delivery and much more.   

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