Showcase Sessions

Discover the Sponsored Showcase Sessions and the Speakers

The Content Quality Imperative
3 Big Challenges Facing Every Content Team

Acrolinx GmbH

    This high-engaging session will go deep on the most controversial topics facing every content professional including:

    • Does everyone work for marketing now?
    • How to expand content marketing to your entire organization?
    • Does the customer journey have a finish line?
    • Mythbusting and the role of content throughout the sales funnel.
    • Does tone matter? How to lighten up without losing control

    Christian Gericke, Senior Vice President (SVP) Sales EMEA / APAC and Global Client Services, Acrolinx.  






    From Structured Authoring to Content Delivering on Mobile Apps - a Long Story Made Short
    SCHEMA Consulting GmbH

    Not only the creation of product information but also its distribution is increasing in speed and variants. While some are still struggling to create target group and product specific documents at the push of a button, others are facing the challenge that editorial processes that end in the creation of a PDF file or an HTMLHelp package no longer meet business requirements.
    The needed information must be available for the target group at any given moment updated and in an adequate format. In this talk, I will consider the different challenges of efficiently creating and maintaining multi-variant, multi-lingual and multi-format documentation as well as intelligently delivering content to field engineers, customers or other recipients by different means.

    Speaker: Jörg Plöger, Sales North Europe

    Modern Art of Content Delivery
    Fischer Computertechnik FCT AG

    Enterprises that operate internationally have to provide marketing and sales documents, catalogues, content for web sites, operating instructions, manuals, etc. in multiple languages faster and more frequently. Due to modern information channels aspects like online accessibility and fine-grained access to information gain in significance. The customer selects the appropriate product information depending on the context.
    Modern content delivery with TIM 4.0 in practice - get to know the possibilities!

    Speaker: Dr. Walter Fischer, CEO - Chief Executive Officer

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