Presentation Descriptions

Technical Communication as a Business in Europe
Dr. Michael Fritz, tekom / tcworld, Germany
Due to the different challenges of our globalized world, technical communication has become more and more a success factor for European companies. There are legal requirements, technical challenges, needs of the different world wide audiences and educational standards that have to be met. Thus said, technical communication creates a very challenging and profitable business environment that offers career opportunities for many people. In his presentation, Michael Fritz will give some insights into the current state of technical communication in Europe.
Changing the Engine without Stopping the Car
Jang F.M. Graat, Adobe, Netherlands
Even if you know that structured authoring and reuse makes perfect sense, the sheer volume of your existing documentation may keep you from making the transition that your documentation team desperately needs. Most companies cannot afford to start a full rewrite of their materials, and they cannot afford to stop production for months while the legacy materials are being converted and imported into a content management system. This presentation shows how a gradual migration of legacy materials into a structured authoring environment, and subsequent migration into a reuse system, is feasible when you use the right set of methods and tools.
The EPUB Standard and E-Books – A "New" Delivery Channel that Allows Users to Customise Content?
Nicholas HIll, STVY; Finland
As e-book readers and standards become more common, it becomes apparent that an offline content delivery channel with new features is available for getting information into the hands of our users. Depending on the reader, e-books allow users to bookmark content, add notes, and possibly share material among themselves. In short, consumers of information could use e-book to customise information for their own uses, within reason. In the future, the possibility of including video and audio content in publications looms large.
This presentation examines what e-book options are available in practice to technical communications professionals and the relative advantages of adopting the EPUB open standard for e-books.It includes a demonstration of content generation and some of the features that our users could benefit from.
How to Successfully Manage Global Technical Documentation in a "Big Data"  World
Louise Harrison, England
The amount of information being published today has grown exponentially since the explosion of the Internet era. According to a study by IBM, each day, we create 2.5 quintillion bytes (or 2 extrabytes) of data across a variety of sources – documents, pictures, videos, social media sites, emails to name a few. To put that into perspective, in 2003 only 5 extrabytes of data existed. As technology advances, the need to have more  information has resulted in the need to cope with more data in varying formats, at unprecedented speeds.
To manage this “Big Data”, enterprises require a combination of technologies, tools and processes that can be deployed economically. This presentation highlights how to get your technical contents across the multitude of channels and languages you need to.

How to Manage Successful Technical Communication Teams

Participants will be divided into groups and lead discussions on team management.

The topics include:

  • Hiring & integrating & training of (new) team members
  • Successful outsourcing strategies
  • Managing international teams - Chances and challenges
  • Designing efficient content creation processes for TC teams
  • Quality management in TC teams

(Please select one upon registration)

Best Practices for Creating Value from Technical Contents

(Panel  with Helen Chambers and Maaret Johansson from Nokia and Terhi Sipila from Oilon)

Moderated By: Hans Garritzen and Dr. Michael Fritz

Industry experts weigh in on the discussion regarding technical communication.